IKEA launched new IKEA UNICEF Soft Toys.

This is an annual IKEA project existed from 2003 and aimed to support global UNICEF and Save the Children education programmes.

This year, these will be programmes in six countries such as Burkina Faso, Mali, Niger, Ethiopia, South Africa and Madagascar plus some projects in China and Russia.

It should be marked that all soft toys are presented at ikea.com/softtoysaid (pic.), where they sing a song about a better world. The brand invites everyone to join them in an attempt to create the world's biggest choir.



IKEA history