Recently IKEA launched IKEA UNICEF Soft Toys, the toys aimed to raise funds to support global UNICEF and Save the Children education programmes.

Let’s look on one episode from an IKEA Italy everyday life that describes their promotion:

IKEA history

09 november 2009 | 12 november 2009 | 19 november 2009 | 20 november 2009 | 23 november 2009