For some women their struggling with weight sometimes becomes a part of their everyday life. And a new stage of the struggle always begins in early days of a new year, when a lot of people set their heath related goals for a year.

Kellogg’s decided to help those women who wanted to correct their weight properly and launched a special online-project “The Victory Project” (pic.).

It is devoted to six ordinary women, which already set their goals for this year and four experts in style, nutrition, fitness and beauty, which would help them to fulfill their wishes.

Kellogg’s tells a story of each woman, expanding these stories with experts’ advices, articles and special tools. These are a BMI calculator to estimate a percentage of body fat, a weight loss calculator, which makes possible to define how long it will take to reach a weight loss goal and a tool to choose a right workout for a fitness personality.

“The Victory Project” is created for Kellogg’s Special K, a line of cereals, protein shakes and meal bars.