Kleenex launched Kleenex Hand Towels (pic.), a “new” solution to have a dry towel every time we wash our hands in the home bathroom.

The product is already presented on the U. S. market, where people dry their hands on cloth bathroom towels approximately 200 billion times per year.

“Consumers know that even after they are washed, hands are only as clean as the towel used to dry them”, - said Gordon Knapp, president, Kimberly-Clark North Atlantic Family Care. “Kleenex Hand Towels are a first-of-its-kind solution that leverages Kimberly-Clark’s and the Kleenex brand’s strengths in translating consumer insights into product design and technology to offer a real alternative to less hygienic, shared bathroom cloth hand towels”.

According to the brand’s preliminary testing with consumers, approximately two-thirds said they would use Kleenex Hand Towels as a substitute for cloth towels.

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