The Kimberly–Clark company began to produce its first Kotex deo pads. The product continued its developing, but the Kotex ad was yet an abstract one.

At that time the Kotex ad appeared with a teacher and schoolgirl. A teacher said: “There were some subjects that girls didn’t like to speak about. These days they could be upset and uneasy. But they shouldn’t feel themselves like they were guilty in something. It was not right”.

Indeed, it is unreal to imagine such text in any Kotex pads’ advertising nowadays.

In the 30s, Kimberly-Clark&Co introduced first feminine pads with different absorb features. There were Super and Junior Kotex pads. Nevertheless, about 20% of women in 1935 used felt pads yet. Only World War II helped to broke old habits a litle.

At that time, women worked at factories for military supplies. In many respects they took the place of men. The Kimberly-Clark company set distribution robot machines with disposable Kotex pads at plants and factories. It was a good idea. Thus, they formed a new habit. And in 1947 already 99% of women used disposable pads in USA.

In post–war time the company continued its investigations and new Kotex products searching. It was found that not only absorb features of pads were important, but also a women’s physiology. As a result two new products were introduced: Kotex Slenderine and Kotex Mill Deb for young women.



Kotex history