Kraft Foods launched a new chocolate in Brasil.
It is Lacta Delice, a new product under the Lacta brand, formed by large drops with a creamy filling and flavors of chocolate, hazelnut or caramel.
According to Luciana Pires, the marketing manager of Kraft Foods Brazil, it is the brand’s answer to the increasing of a purchasing power that has allowed people to begin to seek innovative and more elaborate products.
The official launch is scheduled to the end of February.
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