Lee Cooper has teamed up with TVMania to roll out its first kidswear line in Europe.

The range includes jeans, jackets, T-shirts and swimwear and will be available in January-February 2011.

“By adding a kidswear range to our existing adult brand we are able to introduce youngsters to Lee Cooper, helping to increase brand loyalty on a long-term scale”, says Andy Dunkley, Lee Cooper's Managing Director.

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