Levi’s launched online project about jeans style – “Luv My Levi's”.

It was created with Glam Media to promote Levi's range of product styles and fits for women.

Luv My Levi's (pic.) contains videos of real women who discuss personal style and shopping habits, a denim dating personality quiz that can help women to find the perfect style and some fashion advises and secrets.

The aim of the project is to create an emotional connection to Levi's brand that invented the blue jeans in 1873.



Levi’s history