Levi’s turns its shop windows into an instrument to demonstrate some of brand’s principles.

Mannequins dressed in clothes from the Levi’s summer collection have small white stripes with accurately tied knots (pic.).

These are so-called white knots for equality, symbols of the same name ( White Knot for Equality ) organization which works to achieve equal rights for the LGBT population. One of them is marriage equality.



Levi’s history