Levi’s has created Levi's XX.

It is a new global division, focusing on the creation, development and launch of the company’s most premium collections around the world.

It is known that the new division’s product offer will include Levi's Vintage Clothing, a collection of hand-crafted historic styles from the company’s renowned archives. Historical roots are also could be traced in the name of this division:

“XX,” an abbreviation for “extra extra strong,” is an industry reference to the exceptional quality denim used by Levi Strauss & Co. to create the world’s first pair of jeans in 1873. Also, some time ago the brand launched special Levi's XX jeans with one back pocket based on the motifs of the original model (pic.).



Levi’s history