Digging the history of Levi’s, one can know that the first Levi’s jeans were created in 1873 and in the 90th of the 19th century the brand began to number its models.

Last time Levi’s actively uses its archives, and we saw many jeans designed as brand’s memories to mark different anniversaries of the very special Levi’s models. These are Levi’s Engineered, Homer’s jeans and women ones designed with templates from 1935.

But this launch is a really special one:

As a part of its “Product With Roots” collection, Levi’s 201 jeans (from which the story began) has been re-born.

To celebrate the launch, Levi’s decorated its London store with oversized original patterns and templates (pic.). Also, an original pair of 1920s 201 jeans from the San Francisco archives could be seen by visitors.

Levi’s history