An Australian actor and producer Hugh Jackman became the global brand ambassador for Lipton Ice Tea.
source: liptonfavorites.com
It is known that the agreement is signed for a three-year term, and ad spots by DDB Paris featuring Jackman will be presented in March.
These spots will use the strap line “Don't knock it until you've tried it” (pic.) which is based on the Lipton’ survey. For instance, 53% of British consumers claimed they did not like the taste of the drink, without evening trying it.
Thus, the Hugh Jackman’s ability to convince is aimed to change this situation.
