It is well-known that since the launching of first M&M’s candies in 1941, the main innovation of this brand was a color.

“To be red or not to be red” was the main brand’s question with some variations into blue, violet and purple hues etc. But now Mars Snackfood decided that chocoholics that want a premium product need a little bit another M&M’s and launched M&M’s Premiums.

It should be marked that it is not a simple premium version of the ordinary M&M’s, but the quite new product – with another formula (that could be seen in the spot), another, more shining view and another packaging.

As for tastes, there are five variants such as mint chocolate, mocha, triple chocolate, raspberry almond and chocolate almond.

M&M’s Premiums are already launched in USA and will be also presented at the New York Fashion Week, because the brand believes glamorous people will like them.



M&M's history