Mars Retail Group has signed a licensing agreement with Star Brite Illuminations, a division of Star Candle, which will lead to a production of new products under the M&M’s brand.
image: starcandle.com
These will be candles that reflect scents and personality of the fun-loving M&M’s brand characters (pic.).
It is known that the product will be launched in June, 2010 along with Starburst and Skittles candles.
