In the end of May Mars unveiled its new candy M&M's Pretzel with milk chocolate and a salt pretzel inside.
source: facebook.com/mms
Now the brand tells about its new taste online:
On the M&M’s page on Facebook which counts more than 800 000 fans, Mars and M&M’s launched the branded Candies Map. This application founds places where new M&M’s are sold and, of course, advises to try them.
Also, in a collaboration with MSN M&M’s launched an ad online project Behind the Shell, devoted to the favorite pop culture icons and one of them is the “Orange” himself.