In May, 2008 MINI decided that the main difference of this brand and these cars, besides of technical or even design details, is that MINI autos are not bore.

The absence of boredom became the main subject of the MINI's viral campaign where three MINIs are crushing a beach idyll and strange Vikings that stick beach balls on the Vikings’ horns.

All this is linked with a special website ( banboredom.com ), that is dedicated too turning all bore things to fresh and funny.

A visitor of this site should only offer a bore picture or bore url and wait for result. Also, banboredom.com has its own library of bore things for those persons who have no imagination.



MINI history