In April in 19 countries Malibu will launch new Malibu rum - “Malibu Island Recipes”.

These are limited edition products, and Malibu bottles will be accompanied by cocktail recipes on the outside. For example, there will be a “Summerain” with vodka and lime and a “Cranberry Splash” with cranberry and lime (pic.).

It is known that despite of the traditional white color of Malibu bottles, the packaging of “Malibu Island Recipes” will be colored: we should wait green, red and blue designs.

The aim of this initiative is to teach consumers to make favorite Malibu cocktails at home, on their own “island”, in accordance with the Malibu’s slogan “Get Your Island On”.



Malibu history