In the beginning of 2008 McDonald’s in Germany has offered two new products in its menu – Almburger and Big Roesti.

In order to announce this achievement, the brand launched viral campaign with virtual dances.

So, every user of McDonald’s. Move Your Lederhos’n could upload his or her personal photo and for some time became a virtual German wearing a funny emplumed hat.

This personage could dance on covered with snow highlands in the way a site visitor wanted – national dances, hip-hop, disco and so on… But all the time McDonald’s looking as a peasant's log hut was presented in the distance.



McDonald's history