McDonald’s presented its new generation of global packaging.

It is supposed to be the most comprehensive rollout in the brand's history because all 118 McDonald's countries will participate in this rollout over the next two years.

The main idea is to show McDonald's food quality with a help of graphics, photography and sometimes – with some words.

The packaging was created by Boxer, a subsidiary of The Marketing Store Worldwide, UK, and will be introduced first in the United Kingdom (in November, 2008), Ireland and the United States and continue rolling out worldwide through 2010.

All details could be seen here .



McDonald's history