In order to emphasize the brand’s green policy, well-known McDonald’s Golden Arches will be placed on a green ground instead of a usual red one.
The move is part of a larger image upgrade that McDonald’s has undergone across much of Europe and the first swallows of these changes will be those restaurants that newly built, including a 1,4 million euro “flagship” restaurant in the Munich airport.
McDonald’s underlines that this decision is not just a change of colors but a reminding of many “green” steps such as
the concept of “green” restaurants, its collabotarion with
progressive farms, possible future upgrade with
electrocars’ stations, etc.
