On December, 18th AVATAR, a new film directed by James Cameron, goes cinema screens. It tells a story of a former Marine who was selected to participate in the Avatar program, to travel to the Pandora planet and, as usual, to save the Universe from the ruin.
source: mcdonalds.com/avatar
A lot of brands announced their partnership with this movie, and McDonald’s is not an exception to the rule.
On December, 18th at mcdonalds.com/avatar the brand launches PandoraQuest, a game to find hidden objects within three different Pandoran landscapes and gain an exclusive view of AVATAR’s fascinating environments. If players retrieve all objects, they advance deeper into Pandora and reach their goal of becoming a member of the “RDA Research Team” from the movie.
Also, Big Macs will contain the so-called Big Mac Thrill Cards that work with the augmented reality technology and give customers access the exclusive AVATAR-themed content and three online games.
It is known that there are eight types of such cards and, correspondingly, eight types of the content.
