Mentos stakes on freshness and has decided to collect on
Facebook the very special pieces of art, melodies and videos that are not only fresh, but also explain the idea that Fresh Goes Better. This is the name of the
branded application that Mentos launched on Facebook.
The app retains all rights to artists’ works and links to other sites for viewers or listeners who may want to purchase what they see and hear. Also, it contains an embedded mp3 player, allowing visitors to listen to showcased music directly from the page.
“In this way Mentos wants to become a curator for work by established and aspiring artists”, – says Craig Cuchra, brand manager for Mentos, USA.
Mentos history
