Now the product covers 23 markets, including 18 in Europe and 5 outside Europe, but the brand will expand to 10 other markets including Russia and Scandinavia.
In 2009, Nescafe Dolce Gusto achieved organic growth of over 50% and annual sales of around CHF 300 million. This year the brand is expected to reach mid-double digit organic growth again.
These growth and expansion will be supported by the new production site in Girona, Spain, which will be officially inaugurated in autumn 2010.