April 7, 2008, Nike and the famous NBA player Kobe Bryant presented the lightest and strongest basketball shoes in Nike’s history - Nike Hyperdunk.

The Nike Hyperdunk’s weight is about 13 ounces that 18% lighter than the average Nike basketball shoe.

These shoes use two Nike patented innovations: the Flywire technology and Lunarlite foam. The first one redefines footwear construction and allows athletes to be lighter on their feet. The second creates a cell structure for a shoe sole. As a result, athletes obtain some advantages in competition where every gram counts.

One of such advantages Nike shows in viral video that appeared from the official Bryant’s web site - kb24.com. In this spot Kobe Bryant being equipped in Nike Hyperdunks is jumping over an Aston Martin.

Don’t try to repeat, because it’s only Hollywood.

May 24, 2008, kb24.com launched its other spot about unusual jumps of Kobe Bryant. It is about Kobe Bryant jumping over the pool full of snakes. All details are here .



Nike history