August 31, 2008 Nike will conduct the world’s largest one day running event - Nike+ Human Race.

The brand plans to gather runners outside of the 25 cities from different continents. These are LA, New York, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, São Paulo, Vancouver and others.

The registration officially opens on June 2 at nikeplus.com .

Runners outside of the 25 race cities can also participate and run in their hometown by using Nike+. With Nike+ iPod and Nike+ Sport Band, runners can track their miles and sync.

Each city’s race will start on the same day, with the first race kicking off in Taipei and the last ending in LA.

“The Nike+ Human Race is about inspiring and connecting a million runners worldwide,” - said Trevor Edwards, Nike Vice President for Brand and Category Management. “We’re offering runners new ways to compete and race, courses through legendary landmarks, each ending with a headlining musical act. It’s an unprecedented way for us to bring an entirely new running experience to consumers around the globe.”



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