Nike relaunches its branded web store.

Now at nikestore.com (pic.) the brand features about 12 000 styles across all of Nike's performance and sportswear categories. The site is open for users from 14 markets. These are USA, Great Britain, Netherlands, Spain, France, Germany, Denmark, Belgium, Luxemburg, Italy, Ireland, Sweden, Finland and Austria.

Products are paired with videos by Nike athletes and designers discussing product and technology features. Also, consumers are involved by posting their own reviews.

It should be marked that this new nikestore.com site is only one step in the whole list of digital category sites with a goal to provide consumers with a seamless shopping experience. Over next months, it could be seen an online shopping experiences on nikeid.com, nikefootball.com, nikeplus.com, nikewomen.com, nikebasketball.com and nike6.com while nikesportswear.com is already online.



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