Till April 20th, Nike is busy with its “official” competition “Men vs. Women”.

These are run competitions and to take part is possible in any point of the globe. And, the breadth of audience caused a great number of posts and online ads about this event. Some of them are worthy of a special notice – like, for example, men’s and women’s banners linked to each other.

To convince yourself of the truth of these words you can visit two sites - shape.de preferred by women and menshealth.de preferred by men – till April 6, from 5 to 9 p.m (pic.). On these definite hours messages written by women to the men on shape.de appear in the banner on menshealth.de (and vice versa).

The campaign was created by Jung von Matt/Neckar that also has a video to illustrate the best words to encourage participants of the competition.



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