Every year Nike asks 14-19 year consumers about how perfect sneakers should look.

It happens in the context of the special design competition “Nike Future Sole”. Its participants get possibility to create designs of sneakers for the loved brand, while Nike itself can obtain some fresh ideas. It is a contest of concepts, and some of them became real products.

Works are accepted till July 1st at nike.com/futuresole . This design (pic.) is one of the best last year works, created by Ben Adams-Keane.



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