Last time it is said a lot that modern brands’ stores should be not only places to buy things but also to communicate with brands , to know about their characters and histories.

Nike goes this road and turns its 1948 store in London into an art-exhibition about the brand as a whole, its history from early days in Oregon and some features of designing shoes for men and for women.

The story was created by Finland-born illustrator and designer Kustaa Saksi who mixed his pop art manner with many retro things such as old wagon.



Nike history