Firstly, the partnership becomes global. Nike is preparing for the international expansion for the Nike LIVESTRONG collection, starting in July 2010. It also features a guaranteed annual payment and the potential for additional funding as sales from the collection grow.
It should be marked that their collaboration helped to raise more than $80 million for LIVESTRONG. As for the Nike LIVESTRONG collection, it could be seen at
nike.com/livestrong (pic.) along with iconic yellow LIVESTRONG wristbands firstly created in 2004.
Nike history
