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Nivea increases its production in Thailand.

image: Nivea Sun: Library / agency: TBWA/Frederick. Chile


Beiersdorf, the owner of this brand, invested some 10 million euro in doubling manufacturing capacity for Nivea products at its location in Bangplee, Thailand to 31 000 tons per year.

It is an answer to the constantly growing demand for care products in Southeast Asia and a care of one of the Beiersdorf's most successful markets:

Nivea is now the largest skin and beauty care brand in Thailand and the Eucerin brand also clearly occupies pole position in the dermo-cosmetics segment with a market share of over 70%.

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