Nivea became the official partner of the 2010 Eurovision Song Contest, which would be held in Oslo, Norway.

It is the result of the agreement signed between Beiersdorf, the owner of the Nivea brand, and the European Broadcasting Union. It assumes the extensive event association, media and new media rights. The campaigne will be built around the Nivea Visage Young line and will be focused on Russia and Eastern Europe.

Nivea says, “the Nivea Visage Young’ motto “You are a Star with Nivea Visage Young” perfectly matches with the Eurovision Song Contest that lights up new European stars every year”.



Nivea history