Charity funds for “Big Brothers & Big Sisters”, a youth mentoring organization in the United States, Nivea gathers by hugs and kisses.

At niveausa.com/xoxochain the brand waits for photos or videos with hugs and kisses to create the XOXO Chain, a virtual chain of love. Each video or photo becomes a link of the chain and means 1 dollar for “Big Brothers & Big Sisters”.

It should be marked that Nivea wants to gather 100 000 dollars.



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