A lot of brands’ projects are about happiness. Some of them try to stop happy moments, some measure the level of happiness in countries and towns, some track a number of happy messages in social media.

Nivea decides to keep this company with its own project “Nivea American Mood Monitor”.

It is a new consumer behavior research project held with global research company Iconoculture to track the ever-evolving moods of Americans and identify ways in which the consumer is changing throughout the year. A special attention the brand plans to pay to romantic moods which are in the air before the coming Valentine’s Day.

For instance, now Nivea has found a kiss is the most discussed romantic gestures within social media, making up 22% of the conversations.



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