Since June, 15th till August, 13th at oldspice.com/swaggerize-your-wallet Old Spice wants to see unusual things and pay for the best of them. From 500 to 4 000 dollars a task solved.

In this way the brand carries its contest “Swaggerize Your Wallet”.

To participate one should make a cake in the shape of the Swagger logo (pic.), hold a Swagger sign at a televised sportive event, write lyrics with Swagger words and others. Some tasks are being created yet.