Pepsi and shoe brand Gourmet launched a special-edition Gourmet UNO kicks (pic.).
image: Pepsi Gourmet UNO
They are designed in Pepsi firm colors (white, red and blue), have different lace sets (red, blue, and red/white/blue) and use a new Pepsi logo as a letter “O” in the word “Gourmet”.
As for the upper part of kicks, it is produced from the light weight and white fabric which is aimed to bring a feeling of an ice cold Pepsi tasted in a hot summer day.
The idea of the collaboration was born in the Epiphany agency.
