“You (*the brand*) have to be willing to talk with your customers about what they (*not you*) want to talk about”, - Josh Karpf, Senior Manager Digital Media Communications, PepsiCo, said yesterday at the Corporate Social Media Summit.
source: gatorade.com
This thesis is clear for everybody, but not everybody is able to make good use of it.
It seems that Gatorade, one of the PepsiCo brands, can:
The brand has the Facebook page facebook.com/gatorade with more than 750 000 fans and the Twitter account @Gatorade with nearly 11 000 followers, being according to the Klout analytical tool, a thought leader in the industry.
In other words, it could be said that the Gatorade social media mission is under its control, and the brand decided to prove this fact one more time:
PepsiCo unveiled a spot about the pulse of the Gatorade brand and the Gatorade Mission Control Center inside of its Chicago headquarters, where real-time conversations about Gatorade happen.
