January 29, 2008 Puma unveiled the ad campaign “Until Then” for Puma’s v1.08 sportive concept.

This brand campaign showed the Puma’s imagination of football future. Guys from creative agency Robert/Boisen & Like-Minded (Holland), specialists from London’s Spring Studios, “The Mill” company and Puma think it means high speeds, huge stadiums and soccer players in Puma’s v1.08 equip.

The spot uses 3D models of famous sportsmen such as Samuel Eto’o, Nicolas Anelka, Fredrik Ljungberg, Peter Crouch, Alexander Frei and Mario Gomez based on Eyetronics technology that often used when creating movies.

RBLM’s creative idea became true at Spring Studios, London. The final animation was done by “The Mill” company.



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