In order to explain modern guys that bicycles are both cool, stylish and environmental friendly transport facilities in June, 2008 Puma presented several short films about bicycles and n-cycles under the name "Puma I-Cycle".

The Puma’s co-authors became people that love bicycles and know a lot of them.

These are Matthew McGuinness, the founder of the 62 art-project, George Bliss, a man who knows a lot about pedicabs in New-York, Brendt Barbur, the founder of the Bicycle Film Festival, Matthew Modine, the actor and author of the “Bicycle-For-A-Day” project and, of course, Antonio Bertone from Puma. It is said that he has a nice habit to start his day with a bicycle stroll.

Together with the “Cinecycle” studio they’ve made stories about bicycles from the different points of view such as a real pleasure while driving on
the fresh air, a bicycle culture, a good for nature and so on.

All of them are here (pic.).



Puma history