retweeted many-many times and also brands’ special projects:
Following its thesis “LOVE=Football”, PUMA launched its own branded Cup on Twitter.
It is named #LOVECUP and will define the football team which will get the biggest love from its fans (at least, on Twitter).
One can follow the PUMA’s #LOVECUP on pumafootball.com/lovecup , where the brand composed a dynamic table of the Cup. Also, on this site users can download football wallpapers and note hashtags to show their love to favourite teams.
For instance, #LoveBrazil should be used to support the Brazilian team, #LoveJapan – the Japanese one, etc. One can add these hashtags to ordinary tweets while watching matches or send special messages from the PUMA’s site.
