The reason is “scientists claim that in 100 years, red head people will be extinct (or could disappear) because of genes' behavior”.
And so SKYY used a play on words ginger=red-haired and ginger=spice to remind about red haired people and its new SKYY Infusions Ginger vodka, launched in February, this year.
The result is the Foundation "SaveTheGingers.com" and a music video created for the brand by Stuart Stone, a Canadian rapper and music producer.
