Subjects of parties were discussed on
Twitter and Facebook and resulted in some curios things, such as
the black colored exhibition in Sydney, the pool party in cars in Los Angeles, ice sculptures in London, etc.
Now the brand continues to expose this subject but fills it with a number of advices and recommendations, offers
cocktails and ideas as for a good look:
For instance, Smirnoff Deutschland launched the branded Facebook application
Dress To Impress (pic.). It helps to choose the unusual image to impress friends online (and may be offline).
To try, you should decorate your Facebook profile picture with accessories Smirnoff offered. These are wigs, spectacles, scarfs, ties, etc. The result could be used as a new profile picture.
Smirnoff history