Sony Ericsson launched a branded mobile TV show - “Pocket TV”.

It could be seen at pockettvshow.mobi with five 90 second episodes weekly and at youtube.com/pockettvshow (pic.) with 3 minute segments.

The content is based the brand’s “not as you know it” concept launched in April, 2009, and is a mix of different interviews with artists, their live sessions and behind the scenes reports.



Sony Ericsson history