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Sony Ericsson and Maria Sharapova presented the result of the design collaboration of the brand and students of the London College of Fashion.

design: Georgie Davies


From the shortlist of 25 entries a panel of judges including Maria, Sony Ericsson designer Tina Lekeberg, London College of Fashion Designers in Residence Boudicca and senior academics from the School of Fashion Design and Technology chose the winner and two runners-up.

The winning design was made by Georgie Davies from Britain.

She constructed a cocktail dress made up of interactive scales, inspired by butterfly wings (pic.). When the phone rings, the dress subtly lights up, alerting you to the call.

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Sony Ericsson history

08 may 2009 | 04 june 2009 | 17 june 2009
     
 
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