In July, 2008 Starbucks launched Vivanno (pic.), a smoothie beverage line that has two tastes – Orange Mango Banana and Banana Chocolate.

The ingredient list for both beverages includes banana, a whey protein and fiber powder, some milk, ice and sometimes some juice, but the taste of each product could be varied by adding different quantities of espresso into Banana Chocolate smoothies or green tea into Orange Mango Banana beverages. Also, Starbucks offers to vary the choice of milk.

The product is created for consumers that are looking for overall well-being in their lives and healthier options are part of that:

“We developed this beverage to help our customers get through their busy days by creating a proprietary whey protein and fiber powder that delivers the sustaining nourishment they’re looking for without interfering with the great taste”, – said Katie Thomson, registered dietitian and senior nutritionist, Starbucks Coffee Company.

Vivanno wasn’t the only one brand’s experiment this year.

In July, 2008 Starbucks created Sorbetto, a refreshing beverage inspired by café culture in Italy. Made with real yogurt, it has creamy, smooth texture and containes less than 250 calories.

Firstly, it was introduced in five tastes in selected Los Angeles stores.



Starbucks history