Citing Barack Obama’ s words that everybody should act, the brand Starbucks has launched its “I’m In” campaign.

Its title means a wish and an opportunity to be a part of the process of making the society and the world as a whole a little bit better.

So, at I’m In (pic.) the brand gathers such wishes and promises of volunteers who want to spend five hours or more of community services. It is about 25 minutes a month for a year.

The application of all gathered forces will be found via HandsOn Network, the biggest in USA volunteer organization, and in the frame of Starbucks’ own social responsibility campaign Shared Planet .

It is expected that till 2015 Starbucks will reach about one million hours of service from all over the USA.



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