An instant coffee Starbucks VIA (pic.) is scheduled for the nationwide launch in USA and Canada on September, 29th.
source: starbucks.com
To connect with coffee- and Starbucks-lovers before this date, the brand invented a trip of two persons: stand-up comedian and actress Erin Foley and Brad Nelson, a member of the Starbucks Social Media team.
They should tell Americans and Canadians about Starbucks VIA and also internet users about this trip - via @starbuckslive on Twitter, the special Follow Me on the Road blog and video episodes on YouTube:
