Starbucks launched the special online-project for managers who know that the latest hours of any working day last much more longer than ordinary ones.
It is “The DoubleShot Times”, the site that looks like a very-very business resource to read at work but filled with fun texts and jokes. It could be seen at
energypluscoffee.com (pic.).
Sure, at first glance it seems to be serious, but take a look on any of these business issues and studies (like “Study the habit of abbreviating word” from YGTBKM, Inc.) and you’ll understand everything. Also, you’ll find that site menus don’t work because they are just ad phrases, while videos could be concealed quickly.
Nice, ironic project.
Starbucks history