“Starbucks is bigger than coffee”. It is one of the latest brand’s theses.
source: starbucksloveproject.com
So, in the frame of its social project devoted to the love and mutual aid StarbucksLoveProject , the brand gathered musicians in different countries of the world, mixed voices, musical instruments, countries, time zones and languages to sing a well-known song of “The Beatles” “All You Need Is Love”.
It has happened on December, 7th, and you can see a replay of this event at StarbucksLoveProject.com (pic.). Users of this site are also invited to add their own voice and their own version of “All You Need Is Love”.
For each upload made the brand will contribute to the Global Fund through its partnership with the (RED) project. In just one year in partnership with (RED), Starbucks has generated enough money to buy more than 7 million days of medicine to help those living with HIV in Africa.
