It is situated at
MyStarbucksIdea.com and since that time ideas and thoughts were collected there. Now, the brand wants to sum up current results:
It was found that since the launch 50 ideas were realized (pic.). These are simple propositions about the work of this site itself; ideas about new products (such as
Strawberry Vivanno), notions on different discounts and free coffees on birthdays and anniversaries, branded
iPhone applications .
Every idea realized is announced on Twitter by
@mystarbucksidea : “You've asked for this one – here it is”.
Surprisingly, that the section “Involvement” devoted for ideas of brand’s actions which could be shared by consumers have the same number of notes as a department of new products has. One of the latest is a proposition to organize in coffee houses exhibitions of local artists. According to consumers, this idea is in a good correspondence with a new Starbucks
design strategy .
Starbucks history
